The process is the product now
I’ve spent the last 30 years designing and building software, from games to large enterprise systems.
That work has taken me from digital agencies like Huge to hardware at Nokia, media at Globo.com, and my own consultancy, Work.co. I’m currently a managing director who refuses to become an Excel and PowerPoint pilot.
I’ve worked on Android TV for Google, Apple Music, YouTube TV, the Epic Games Store, and BTG’s banking app. I’ve also worked for Disney, HBO, Samsung, OnePlus, Nike, PlayStation, and more.
See what I’m building ↘Design will never be the same, but its foundations still matter.
I’ve moved from Notepad to Macromedia, Adobe, Sketch, and Figma. Now I work with a cluster of tools that help me guide a new way of designing and delivering software. The tools no longer define the process.
Professionally, I’m designing AI-specific tools for several industries. In my own time, I’m exploring everything AI makes possible: skills, complex harnesses, commercial tools, and software I build for myself.
Like many people, I felt the impact in early 2026. I’m now on the other side of that uncertainty. I believe the skills that made you a great professional still matter in this new reality.
I used to learn how to control a tool to get what I had in mind. Now I’m learning how to guide a model toward it, and how to recognize when it offers a better direction. There’s more room to explore than I’ve ever had before. Knowing what’s worth pursuing still takes judgment.
Things I’m building.
I went from worrying about where AI would leave my craft to being excited about what I could build with it. These projects are how I’m figuring that out.
I don’t think interfaces are going away. There’s a lot left to design, and trying these ideas has made me want to do more of it. I’ll share progress and what I learn here.
My own Dia-inspired browser, built on WebKit instead of Chromium. It’s where I try the features and interactions I keep wishing my browser had.
I use a browser every day. Building one lets me try changes to familiar interactions and see whether I actually prefer them.
An AI-powered desktop shell. I’m trying to build a new desktop experience with AI at the center, without making it another chat window.
My take on a minimalist Slack. Team chat with AI and a shared canvas, kept as simple as I can make it.
I’m keeping the scope small: team conversations, AI, and a canvas people can work on together.
A tool for learning cello and violin, with sheet music and feedback on your playing. It’s the furthest along of my projects.
We post-trained a model to convert sheet music into MusicXML, a format the software can read and work with.
We post-trained a second model to improve grading. Feedback while you play is immediate but less precise. Grading a finished recording gives a much better assessment. Mar.Cello combines both.
A fast visualization system for macOS.
What are you working on?
If you’re building with AI or making software for yourself, I’d like to hear about it. Send me a note.